WHAT I DO
Since 2016, I have been partnering with local and international brands to tell their stories and help them connect with their audiences. Being based in BC, Canada has given me the ideal canvas on which to tell stories people care about.
My Approach
Nobody wants to be force-fed an advertisement they can’t relate to - and in todays modern age, if an ad shows up that you don’t actually like, you just click off. Since people are already watching what they want to watch, I ask the question “what do people want to see?” and take that question into every shoot. This ensures that the audience forms a true connection with the brand, rather than resenting it for taking up their precious time. I find the stories that connect with your brand, as well as the audience, and find a seamless way to tell them.
Past successful Campaigns
Visit Saudi: The grand opening of tourism to international visitors.
Mercedes-Benz G63: Collaboration to highlight the G-Class line of SUVs.
Fujifilm North America: Produced content for launch of X-T4 and X-Pro3.
Feel Slovenia: Toured the country to highlight what it has to offer.
Travel Alaska: Promoted attainable road-trip and flight options
Intel: Two seperate campaigns launching related Intel Evo platforms.
Eddie Bauer: “Why I Hike” campaign from 2018-2020.
Porsche Taycan 4CT: Photography and social promo for Canadian launch.